Brand Safe Contextual Media Buying
AmplifyReach Catalyst Platform with AdTech solutions helps Publishers, Media Buyers & Technology Providers.
- Safeguard brand and user interest
- Targeting - Audience, Context & Interest
- Protect from malicious, bad advertisement or content
AmplifyReach Catalyst Platform Advantage
Safeguard Your Brand
Protect your brand through brand safety solution Protecting media buyers from negative and low quality content. Protecting publishers from bad and unwanted ads.
Higher ROI
Target relevant ads to users, resulting into Higher ROI and leads.
Pre-Bid Solution
Helps in real time decision making to buy or sell an impression using pre-bid contextual classification and brand safety score.
Transparency
Independent platform providing best transparent and unbiased solution to all online advertising entities.
AmplifyReach Catalyst Platform Features
IAB Taxonomy
Classification based on IAB standard taxonomy and supports 300+ main & sub-categories.
Brand Safety
Protects advertisers brand by not publishing ads on negative and low quality content. Protects publishers brand by not showing bad and unwanted ads to their audience.
Interest Based Targeting
Achieve Higher CTR, lead generation & conversion through interest based targeting by analyzing publishers content with advertisers campaign.
Real Time Classification
Helps to categorize Webpages & text using advance NLP techniques in real time allowing you to take informed pre-bid decisions.
Transact With Confidence
Contextual classification combined with brand safety helps publishers, advertisers and technology providers to transact with confidence.
Multiple Integration Options
Integrate using RESTfull APIs, co-managed server or FTP.
Industries & Functions
AdTech
- Protect your brand through brand safety solution providing profanity score on 5 vital parameters
- Drive higher ROI through contextual classification and Interest Based Targeting
- Transact with confidence with contextual classification combined with brand safety
- Real time intelligence for pre-bid decision making using advanced NLP techniques to categorize webpages & text